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earn More Traffic With Trade Show Promotions to make it a Marketing Tool


Why does exhibit design matter?

Because well-designed trade show booths are so effective at cutting through the trade show clutter and getting your message to your target audience.  The average trade show attendee will spend 7 to 8 hours on the floor over a period of 2 to 3 days visiting an average of 25-31 exhibits.  This leaves 5 to 15 minutes per visit - just 5 to 15 minutes to make a lasting impression that will give you an edge over the competition.

The average trade show has over 400 exhibitors, where the average attendee will visit about 21 exhibits, and that average attendee walks into the show with a list of 75% of the exhibits he/she
wants to see. That means you have to get on their dance card before the show. You can boost your trade show lead counts by 33% with trade show promotions - even thought they require a much smaller percentage of your budget.

So, trade show promotions are money well spent. Pre-show promotions are the things you do before the show to make attendees want to visit your booth.  At-show promotions are the activities and trade show giveaway items you do during the show to bring in more attendees into your exhibit. Just be sure to pick promotions that bring in your desired target audience, not just anyone at the show.  And don′t just give things away - get information about prospects in exchange that will help you qualify and prioritize your leads.

So, when done right, trade show promotions work so well. Trade show promotions are the secret weapon of the veteran trade show manager. in order to Create an exhibit that works as a true marketing tool. just Consider these two items:

Make sure your exhibit graphics say who you are, what you do, and what is your benefit to prospects.  When you state those clearly, and with bold inviting graphics, you′ll bring in more visitors - and more qualified visitors.

Your exhibit is more than a three-dimensional ad. It′s actually a temporary workspace, filled with booth staffers there for hours or days, and visitors there for just a few minutes. Increase productivity by giving them enough space to work in, and by designing around their needs, be it for gathering leads, demonstrating product, meeting with key people, or storing their personal items.